Emily Baatz

Art Director



Visit Florida Meeting Professionals Guide Cover

It was important to us and the client that the cover show a professional business side to Florida but also showcase the states greatest assets, good weather, water and sunshine. The tag line held in line with Visit Florida’s current Sunshine State branding along with the glint on the iphone which was added in later. This photo shoot was conducted on a tight budget so we had to be creative in finding extra models. Since the sky was cloudy we had to have Mike Tompkins, Miles Media’s Photo Manager, work on this image to create the blue skies we needed. Just goes to show that weather does not always cooperate and you must improvise when needed. A spot metallic gold was used for the first time on this print guide.