Emily Baatz

Art Director



Visit Florida Special Interest Covers - Series

When it comes to covers, brand consistency is a must. As Art Director, it was imperative that the covers be eye catching, high quality, and in line with the brand: (sunshine design elements and theme of “the sunshine state” campaign) water, blue skies and sunshine). The theme (interest) of each cover represents the content inside the publication and highlights a different audience and region of Florida.

It was important that the images always represent the real Florida,
to achieve this we conducted photo shoots or acquired location specific
licensed images.